The Braided Journey of Entrepreneurship Model

The Braided Journey Model illustrates how the paths of mindset and entrepreneurship are deeply intertwined. Progress doesn’t come in straight lines—it’s a weave of learning, resilience, and adaptation. Use this model to reflect on your own journey and see how the two paths strengthen each other.

The model visualises an entrepreneur’s path as two tightly interwoven strands:

1. Mindset Journey – everything the founder thinks is true: hypotheses, assumptions, convictions and personal narrative.

2. Startup Journey – everything the market actually shows is true: customer feedback, data, traction, constraints.

The Braided Journey

Frames progress as a continuous weave of mindset shifts and evidence gathering, rather than a linear “idea → execution” timeline.